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AI-Powered Platform Sups Becomes Core Part of U.S. News’ College Guidance Strategy

WASHINGTON, June 9, 2025 — A major development in education technology has emerged as U.S. News & World Report confirmed its majority acquisition of Sups, an artificial intelligence-based admissions support platform serving aspiring college students in more than 180 countries.

This strategic acquisition marks a turning point in the evolution of college application support services.

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The deal merges U.S. News’ established educational authority with Sups’ state-of-the-art technology, forming a powerful alliance designed to modernize and simplify the college admissions experience for students worldwide.

Sups will be incorporated into the CollegeAdvisor.com portfolio, greatly enhancing its scope and features.

The goal is clear: make personalized admissions assistance more accessible, affordable, and impactful for a broader global audience.

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By doing so, U.S. News seeks to redefine what it means to prepare for college in the digital age.

Student-Driven Origins: How Sups Came to Be

Conceived in November 2023, Sups was the brainchild of three university students—Samir Walji, Rehan Rupawalla, and Daniel Rupawalla—who identified significant barriers in the U.S. college application journey.

Rather than acting as an essay-writing engine, Sups was designed to function as an intelligent advisor.

Its custom editor enables students to generate original ideas, obtain feedback aligned with university-specific criteria, and stay organized during the application process.

It empowers users to take ownership of their admissions essays without resorting to automated writing tools.

This approach distinguishes Sups from other platforms that offer pre-written responses or generic support.

By focusing on skill-building and reflective writing, Sups encourages creativity and authenticity, both essential qualities in successful college applications.

Why U.S. News Chose Sups

Neil Maheshwari, CFO and COO at U.S. News, explained that acquiring Sups aligns perfectly with the organization’s mission to expand its educational offerings and integrate advanced technology across its platforms.

By embedding AI into its services, U.S. News plans to provide end-to-end support for applicants—from building school lists to refining essays to identifying financial aid.

This partnership cements its position as an industry leader in the tech-enhanced education space.

Maheshwari emphasized that students today expect more than static resources.

They seek interactive, real-time tools that evolve with them.

Sups fits that demand, offering a dynamic experience that evolves alongside each student’s application journey.

Creating Equal Opportunities Through Tech

For many students around the globe, professional college counseling remains financially out of reach. Sups helps address this gap by offering an affordable and scalable solution.

Its tools aim to eliminate the inequality embedded in the admissions process, providing structured guidance to those who otherwise might not have access to expert support.

The platform is especially valuable in regions where students may lack access to trained admissions counselors or face language barriers.

By providing assistance tailored to institutional expectations, Sups helps level the playing field on a global scale.

Transforming College Admissions

Inside Sups: A Closer Look at Its Capabilities

Feature Description
📚 Real-Time Support Students receive dynamic suggestions as they write, helping them improve continuously
💡 University Insight AI offers custom feedback aligned with targeted schools’ criteria
📊 Academic Integration The platform cross-references essay content with rankings and major-specific metrics

Additional tools include version tracking, deadline alerts, collaboration options, and personalized content tips—all of which streamline the application process while reducing student anxiety.

Furthermore, the system allows users to compare their work against successful examples and generate milestone schedules to ensure deadlines are met efficiently.

AI’s Role in Education in 2025

Artificial intelligence now plays a central role in educational planning.

Industry surveys indicate that over 65% of students in the U.S. use AI tools while preparing for college.

Sups represents the next generation of educational AI—one that blends machine learning with personalized support.

With access to real-time data from more than 1,800 U.S. universities, its algorithms continue to evolve, offering more precise and relevant advice.

AI is increasingly seen not just as a supplement, but as a necessity in the educational journey.

From learning recommendation engines to essay revision tools, the presence of AI is helping students overcome traditional barriers.

Expanding the U.S. News Education Suite

With Sups onboard, U.S. News is reinforcing its position within the educational technology ecosystem. In addition to CollegeAdvisor.com, its student services now include:

  • TeenLife: Resources for discovering summer programs and extracurriculars
  • MyFit Rankings: Custom college ranking tools based on personal criteria
  • Scholarship Finder: AI-powered tool for locating scholarships by profile

Together, these platforms reach more than 100 million users per year—providing detailed information on costs, rankings, opportunities, and admissions strategies.

U.S. News is expected to integrate Sups with these platforms, allowing for a seamless user experience.

Students could soon access essay coaching, financial planning tools, and extracurricular search functions all in one place.

About U.S. News & World Report

Established in 1933 and headquartered in Washington, D.C., U.S. News is a trusted name in data-driven journalism and rankings.

Its work influences public policy, institutional priorities, and individual decisions.

In addition to education, the company covers health, real estate, personal finance, travel, and consumer advice.

With over 40 million monthly website visitors, U.S. News remains a key resource for informed decision-making.

Their impact is particularly strong in the college admissions ecosystem, where their annual rankings influence millions of decisions made by students, families, and institutions alike.


Looking Ahead: A New Era for Admissions Guidance

The integration of Sups signals a major shift toward intelligent, scalable, and user-centric college advising.

As application procedures become increasingly complex, AI will be crucial in leveling the playing field for all students.

This evolution marks a step forward not just in technology but in equity. By making top-tier admissions guidance more accessible, Sups and U.S.

News are together redefining what support looks like in the digital age.

As more institutions embrace AI-powered education solutions, the Sups-U.S. News partnership stands as a model for how innovation can lead to greater opportunity and fairness in global higher education.

With this acquisition, the future of college advising moves beyond traditional formats.

The next generation of students will benefit from systems that understand their goals, learn from their feedback, and adapt in real time to offer actionable guidance at every stage of the process.

Author

  • Eduarda has a degree in Journalism and a postgraduate degree in Digital Media. With experience as a writer, Eduarda is committed to researching and producing informative content, bringing clear and accurate information to the reader.